Fila, Amistad Partner On Book Tie-In Sneakers

Amistad, the imprint of the HarperOne Group at HarperCollins, and Fila, the sportswear company, are collaborating on special-edition sneakers inspired by rapper Rakim’s first book, the memoir Sweat the Technique, which is due to release on September 24.

For this collaboration, Fila has created an exclusive sneaker style, the Fila Original Fitness x Rakim, which shoe updates one of the brand’s silhouettes, adding design details that echo the Sweat the Technique book cover. The shoe features a white/castlerock/black colorway with touches of metallic gold and silver hues, used on the Rakim branding across the back counter.

Additional highlights include a dual-branded, embroidered logo on the tongue, two-tone laces, contrasting midsole and outsole, and Fila logo hits on the outsole and above the signature FILA flag.

The Fila Original Fitness x Rakim sneaker will be part of an exclusive promotion launching today for the book’s pre-order campaign. Only 35 pairs of the shoes will be available. Rakim will host the giveaway via his Instagram. In addition, Fila will host a giveaway on FILA.com, with a prize package that will include a signed pair of the special-edition footwear and tickets to Rakim’s upcoming concert at Sony Hall on November 8.