Champion, Holroyd Up at CCA and B

Michael Champion will take on the role of president at Creatively Classic Activities and Books (CCA and B), the company behind The Elf on the Shelf: A Christmas Tradition. Regan Holroyd will serve as the company’s chief administrative officer to support the successful operation and administration of all company initiatives. They will report to founders and co-CEOs Christa Pitts and Chanda Bell. Champion has been promoted from his position as chief legal officer and chief compliance officer; Holroyd was most recently v-p of HR.

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