DK has revealed a new logo, tagline, and "brand narrative." Nicola Fawssett of Fawssett Consulting helped the company with the development, and design studio Pentagram designed the tagline and logo. The new brand tagline, "for the curious," focuses on DK’s vision to inspire curiosity and enable discovery.
“More than ever, DK is committed to creating beautiful and inspirational books,” explained CEO Ian Hudson, “and we were always aware that our brand would need to evolve alongside our publishing. This feels like the right time to make a change, as we seek to further push the boundaries for DK readers and engage new audiences globally.”