State of Christian Retail Report Reveals Trends

Marketing and media company the Parable Group released findings that illustrate a sunny outlook on Christian retailing in 2020. The report analyzed $66 million in sales and survey results from retailers and publishers. (As previously reported, there are over 1,800 Christian retail locations in the U.S.).

Some takeaways from the report include:

  • Books and Bibles remain leading sellers in the Christian retail market.
  • Cards and church supplies sales increased from 2018-2019.
  • Leading authors, according to market share, are Jonathan Cahn in fiction and Sarah Young in nonfiction.
  • Trending categories include self-help and home-improvement.

The report also encourages retailers to consider expanding their inventory to include titles with no faith content, and features a list of such titles. Among them are children's authors Eric Carle, Dr. Seuss, and Sandra Boynton, as well as adult nonfiction authors Ree Drummond and Marie Kondo. 

To read the full report, click here

Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
Email Address


Log In Lost Password

Parts of this site are only available to paying PW subscribers. Subscribers: to set up your digital access click here.

To subscribe, click here.

PW “All Access” site license members have access to PW’s subscriber-only website content. Simply close and relaunch your preferred browser to log-in. To find out more about PW’s site license subscription options please email:

If you have questions or need assistance setting up your account please email or call 1-800-278-2991 (U.S.) or 1-818-487-2069 (all other countries), Monday-Friday between 5am and 5pm Pacific time for assistance.

Not Registered? Click here.