#HelpABookseller Raises $200,000 for Binc
Abrams Books and the McEvoy Group, which include Chronicle Books, Princeton Architectural Press, I See Me!, and Galison, raised $200,000 for the the Book Industry Charitable Foundation in recent weeks through their social media hashtag campaign #HelpABookseller.
“When we started this campaign on March 24, we were hoping to meet our original $100K goal, and we were so happy to have exceeded it right out of the gate by more than 150 percent," said Michael Jacobs, president and CEO of Abrams. "Thanks to the efforts of our company and friends, most especially the people who work at Abrams and support our business, we decided to ‘double down’ our goal."
Numerous affiliated authors contributed to the fundraising drive, including Rachael Allen, Diana Harmon Asher, Tom Angleberger, Cece Bell, Jeff Kinney, Henry Winkler, and others. The money will be used to help booksellers and comics retailers impacted by the coronavirus pandemic.