PRH Going Back for Not One, But Two, Printings on 'Grey'
After first day sales that were "extraordinary," and, in some instances, "record-breaking," according to Knopf Doubleday's Paul Bogaards, Vintage has gone back to press for second and third printings on E.L. James's Grey, bringing the total number of copies in print to 1.6 million copies.
The book, announced on June 1, had a first print run of 1.25 million copies. Bogaards, who serves as the company's executive director of publicity, promotion and media relations, also said that there may be further printings today, and that presses are "on standby" as the publisher continues to hear from accounts. In all, sales have, "[exceeded] projections across the board," noted Bogaards.
The publisher will be releasing sales figures next week.