ABA Launches Buy Early Marketing Campaign

The American Booksellers Association has launched a new marketing campaign to entice readers to shop early for the holidays. The messaging reads "October is the new December," with the call to action, "buy early, buy local." 

The ABA's Bookselling This Week noted: "Shopping early is important this year due to the high demand for books, the potential for supply chain disruptions and delayed inventory shipments, and the need to help bookstores and other small businesses make it through the end of the year."

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