Farris Named V-p and Director of Multicultural Marketing at S&S
Sienna Farris, previously v-p of corporate digital marketing at Simon & Schuster, is moving into the newly created position of v-p and director of multicultural marketing, reporting to Liz Perl. She will be charged with the development of "the in-house proficiency and resources that will enable us to give these books every chance to succeed in the marketplace," Perl wrote in a letter to staff, adding that Farris will "serve as a company-wide, senior marketing expert and champion for our multicultural publishing." Her responsibilities will include "developing and sharing best practices for publishing multicultural works, strategizing marketing tactics and campaigns for individual titles and publishing programs with colleagues from across the company, developing targeted marketing and merchandising programs, establishing relationships with key media, influencers, booksellers and librarians, and serving as the liaison with internal and external partners to promote Simon & Schuster adult and children’s diverse publishing." Farris joined the publisher in 2016.