Open Road Restructures Marketing, Business Operations

Open Road Integrated Media, a digital media and e-book marketing firm, has restructured its marketing and business operation teams.

ORIM chief marketing officer Mary McAveney will add chief revenue officer to her role, Daniel Shemesh will add chief operating officer to his role of chief financial officer, and Sarah Janet, v-p of business analytics and growth, will organize and refine overall ORIM marketing and business efforts.

In addition, Frida Lin, manager of business analytics and growth, will work on analyzing and identifying areas of business opportunity and efficiency. Paroan Surangkanarom, director of marketing analytics, will take on the key role of head of marketing analytics, driving revenue for ORIM titles and for the Ignition clients. Kate Phelan, director of content strategy audience insights, will manage audience development and monetization for our branded funnel sites.

Virginia Crooks, associate manager for audience insights, will join the newsletter team with a focus on direct-to-consumer marketing and improving consumer experience. Mackenzie Stuart, associate editor, will now focus her editorial efforts across ORIM content sites and book deals newsletter campaign, in addition to taking on a broader editorial role managing The Archive site.

ORIM CEO Paul Slavin said: "The marketing team supported by our state-of-the-art tech/data operations are driving outsized growth for our 40+ clients; often in excess of 200% increases in revenue. The team focuses on efficiency, impact, and innovation.”

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