'No Filter' Wins FT/McKinsey Biz Book of the Year

Sarah Frier's No Filter: The Inside Story of How Instagram Transformed Business, Celebrity and Our Culture won the Financial Times and McKinsey & Company Business Book of the Year Award 2020. The book is published by Random House Business in the U.K., and Simon & Schuster in the U.S. The award seeks to honor a work which provides the :most compelling and enjoyable insight into modern business issues: and comes with a £30,000 prize. Each of the five runners-up get £10,000.

No Filter is a topical and well-reported account of the rise of Instagram and its takeover by Facebook," said Roula Khalaf, editor of the Financial Times. "But it also tackles two vital issues of our age: how Big Tech treats smaller rivals and how social media companies are shaping the lives of a new generation.”

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