HC Adopts Interim Branding for HMH Titles
The terms of HarperCollins’ purchase of Houghton Mifflin Harcourt Books & Media prevent HC from using the HMH name or branding going forward. While HC continues to work on the integration of HMH, frontlist and reprinted adult books going to press on July 7 or after that were branded HMH will temporarily use the Mariner name and colophon, and children’s books that were branded HMH will temporarily use the Clarion name and branding. Audiobooks will adopt the Mariner and Clarion names as appropriate, and HMH Productions is now called HarperCollins Productions. The HMH brand has been retained by the learning technology company.