PRH and TikTok Partner on New In-App Feature
TikTok has partnered with Penguin Random House to create a new in-app feature allowing users to link to PRH titles directly in their video captions.
The new feature is available to users in the U.S. and U.K., and can be accessed by clicking "Add Link" and selecting the "Book" option. Users can tag any of the PRH titles available in their respective country. Once the video is posted, the selected title(s) will be featured above the video’s caption. An explainer video from PRH's TikTok account can be found here.