Peter McCarthy Succeeds ORIM's Mary McAveney as CMO

Following news that its chief marketing officer and revenue officer, Mary McAveney, had been named president and CEO of Abrams, Open Road Integrated Marketing announced that Peter McCarthy, who was most recently director of consumer insights at Ingram Content Group, would succeed McAveney as CMO.

Before his work with Ingram, McCarthy led the marketing innovation team at Random House. He later went on to found multiple digital-focused book services companies, including the digital consultancy Logical Marketing and the book analytics and discovery software service start-up OptiQly, which is now owned by Ingram Content Group.

“In Pete McCarthy,” wrote ORIM chairman and CEO David Steinberger in a letter to staff, “we are adding to Open Road the publishing industry’s leading expert at the intersection of search, social, content, email marketing, and e-commerce” to head “the industry’s only automated data science-driven marketing platform, which markets more than 40,000 e-books every day.” He added: “Pete is the ideal executive to build on our exceptional momentum and take our automated marketing capability to the next level.”

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