TikTok Launches Book Awards Program in U.K. and Ireland

The TikTok Book Awards will launch this year in the U.K. and Ireland. The longlist of nominees will be curated based on BookTok data as well as publisher contributions and reviewed by a panel of judges, including TikTok creators @cultofbooks and @bcemercer; Trâm-Anh Doan, head of social media at Bloomsbury; author Candice Brathwaite; and special guest judges Annie Macmanus and Elizabeth Day.

The final winners will be decided by the TikTok community in the U.K. and Ireland through an in-app vote that will go live in July. All winners will be announced in August. Categories include Creator of the Year, Book of the Year, Author of the Year, Best BookTok Revival, Indie Book Shop of the Year, and more.

In addition, TikTok has partnered with the Hay Festival in the U.K. for a second year as a digital media partner.

For more information, click here.

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