Open Road, IPG Strike Deal

Open Road Integrated Media and Independent Publishers Group have formed a partnership through which IPG will distribute Open Road’s print titles, while IPG’s independent publisher clients will have  proprietary access to Open Road’s Ignition and Activation marketing programs. IPG clients will have access to Open Road’s marketing technology beginning July 1. Also on July 1, IPG will take on the role of e-book aggregator. On August 1, IPG will take on the role of print book distributor. 

“We are excited to be moving forward with IPG,” said David Steinberger, chairman and CEO of Open Road in a statement. “Joe Matthews and his team have a flexible and entrepreneurial approach that is a great fit for our fast-growing, technology-based business model.” 

“Partnering with Open Road is a major step forward for IPG,” said IPG CEO Matthews in his own remarks.

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