TarcherPerigee Rebrands to Tarcher
TarcherPerigee, a nonfiction imprint of Penguin Random House, has rebranded to Tarcher, with a new logo, tagline, and “refreshed mission,” according to a press release.
As before, Tarcher will focus on publishing self-help titles, spanning topics such as mental health, relationships, communication, spirituality, neurodiversity, and creativity. The imprint’s updated tagline—“keep growing”—seeks to “encapsulate this mission.”
The imprint’s new logo will begin appearing on Tarcher titles and reprints starting May 1, including on the forthcoming books Rise Above by Scott Barry Kaufman, The Company We Keep by Alexandra Elle, and The Highly Vigilant Person by Dr. Kim Sage.
The move follows several changes at the imprint, such as the acquisition of Amber-Allen Publishing, whose list is now managed by Tarcher, in late 2024.
“We are proud to carry the late Jeremy Tarcher’s name on our books,” said Tarcher president and publisher Tracy Behar. “He was a true visionary, someone who identified not just trends but entire movements long before they took hold.”
