InterVarsity Press Partners with Genesis Marketing on Sales

Apr 10, 2025

InterVarsity Press (IVP) has announced that Genesis Marketing will serve as its new sales representation group for Christian independent stores and the gift market, starting May 1.

Based in South Carolina, Genesis has been in the business since 1970 and represents gift manufacturers and publishers to the retail market. In addition to IVP, the marketing group represents such companies as DaySpring, Harvest House Publishers, Tyndale House Publishers, and Simon & Schuster, among others.

“Genesis Marketing has a reputation for building and maintaining strong relationships with their clients and retailers, and that excites us as we look to expand IVP’s readership,” said Shane White, IVP’s VP of sales, marketing, and publicity.

David Stockard, president of Genesis Marketing, added: “IVP has a rich and storied history in Christian publishing. As we work together, our shared mission to provide Christians with the tools they need to grow in their faith and live out their calling will drive everything we do.”

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