Audible Highlights Trending BookTok Titles

Audible has announced a partnership with TikTok to help listeners discover trending BookTok titles through curated lists within its app and website.

The collaboration creates a dedicated "Best of #BookTok" section featuring dozens of trending titles that Audible's editorial team will refresh regularly based on TikTok activity. Visual badges will highlight currently trending books, and a carousel of BookTok titles will appear on the platform's home page.

Audible is organizing the collections by popular BookTok genres and microgenres including romantasy, book-to-screen adaptations, and dark academia. The move aims to help Audible to capitalize on BookTok's influence on book sales, which has historically been strong, but in recent years has waned.

X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
X
Email Address

Password

Log In Forgot Password

Premium online access is only available to PW subscribers. If you have an active subscription and need to set up or change your password, please click here.

New to PW? To set up immediate access, click here.

NOTE: If you had a previous PW subscription, click here to reactivate your immediate access. PW site license members have access to PW’s subscriber-only website content. If working at an office location and you are not "logged in", simply close and relaunch your preferred browser. For off-site access, click here. To find out more about PW’s site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com.

To subscribe: click here.