Coach Releases Bag-Charm Editions of Six PRH Titles

Feb 25, 2026

Penguin Random House has announced an exclusive partnership with fashion brand Coach on its spring 2026 Explore Your Story campaign, launched today. Coach's campaign features six wearable bag charm editions of PRH titles including:

  • I Know Why the Caged Bird Sings by Maya Angelou 
  • Sense and Sensibility by Jane Austen 
  • Untamed by Glennon Doyle 
  • Friday I’m in Love by Camryn Garrett 
  • I’ll Give You the Sun by Jandy Nelson 
  • Little Fires Everywhere by Celeste Ng 

Coach partnered with Sunnie, Reese Witherspoon's media and lifestyle brand that launched a social-first book club in December 2025, to select the titles. The campaign was shaped by "global listening to Gen Z" and "reflects a renewed embrace of long-form storytelling at a time when many young people are turning to books to explore identity and self-expression," per a press release.

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