Debbie Aroff to Lead Marketing for James Patterson Team

Mar 03, 2026

Debbie Aroff has joined Hachette Book Group as VP and director of marketing and brand development for the James Patterson publishing program, effective March 2.

Most recently, Aroff was VP and director of marketing and brand strategy for the Dial Press. She has spent the entirety of her 20-plus-year career at the Random House Group division of Penguin Random House, leading marketing efforts for hundreds of campaigns across Random House and Ballantine Bantam Dell.

In her new role, Aroff will lead the strategic direction and execution of all marketing and branding initiatives across the James Patterson team at Little, Brown. She will report to Leigh Marchant, HBG’s SVP and chief marketing officer.

X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
X
Email Address

Password

Log In Forgot Password

Premium online access is only available to PW subscribers. If you have an active subscription and need to set up or change your password, please click here.

New to PW? To set up immediate access, click here.

NOTE: If you had a previous PW subscription, click here to reactivate your immediate access. PW site license members have access to PW’s subscriber-only website content. If working at an office location and you are not "logged in", simply close and relaunch your preferred browser. For off-site access, click here. To find out more about PW’s site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com.

To subscribe: click here.