Sourcebooks Appoints Jason Arvelo as VP of Data, Analytics
Sourcebooks has appointed Jason Arvelo as VP of data and analytics. Arvelo joins the publisher from Macmillan, where he served as VP of data science and analytics for more than a decade.
In his new role at Sourcebooks, Arvelo will build and grow infrastructure that streamlines publishing strategies, programs, and processes. In an announcement, the publisher said that “Arvelo’s hire builds on Sourcebooks’ broader commitment to integrating data and analytics more deeply across the organization.”
“Jason brings an exceptional combination of publishing expertise, analytical rigor, and strategic vision,” said Barbara Briel, president of Sourcebooks. “He understands how data helps shape growth, unlock new opportunities, and strengthen how we support our authors and creative partners.”
