Seven Stories to Launch Spanish-Language Imprint
-- 12/20/99

Juana Ponce de Leon has been named editor-in-chief of Siete Cuentos Editorial, a Spanish-language imprint that will be launched by Seven Stories Press next spring. Five titles are set for the debut, led by Neustros cuerpos, nuestros vidas, the Spanish edition of Our Bodies, Ourselves. Seven Stories has set a 15,000-copy first printing and is aggressively selling rights to the Latin American market. Ponce de Leon told PW she had a lot of interest in the title at the Guadalajara Book Fair (see p. 16).

The imprint will eventually release 10-12 titles per year in a mix of hardcover and trade paperback formats. The first list will include Spanish editions of The People's History of the U.S. and Get Healthy Now; Spanish and English editions will be available for The Latino Guide to Personal Money Management and the novel Los cuentos prohibidos de Marta Veneranda by Cuban writer Sonia Riveria Valdes. The list also will feature Spanish-language on-demand editions of selected titles from Seven Stories' English-language collection of fiction titles by Cuban writers.

Ponce de Leon said that while other publishers have had trouble reaching the Spanish market, she thinks Seven Stories' targeted approach will work.