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Shear Promoted in SMP Reorganization
Jim Milliot -- 2/14/00

Citing both a record-breaking year in which sales rose 20% and profits doubled, as well as plans to expand its publishing program in 2000, St. Martin's Press has reorganized its trade division.

Under the restructuring, Matthew Shear, formerly v-p and publisher of the mass market division, has been named publisher of the newly formed paperbacks and reference group. In addition to including the mass market paperback division, the new unit will house Griffin trade paperbacks plus the newly created reference division, which will include such branded series as Let's Go Travel Guides, the Audubon Guides, Whitman coin books, Golden nature guides, the Encarta publishing program and other travel and annual publications.

Sally Richardson, president and publisher of the trade division, told PW the reorganization will help the publisher focus more on individual products. "We have a lot of untapped potential in our list that I hope we can now draw out," she said. To help Shear exploit the marketing opportunities for the new group, Jennifer Enderlin, formerly mass market executive editor, has been named associate publisher, St. Martin's Paperbacks, while Lisa Senz, formerly director of distribution, marketing and sales, has been named v-p and associate publisher. Both Enderlin and Senz, who will be responsible for the editorial and marketing functions of the new group, will report to Shear. The company is also looking to hire a product manager for Griffin.

The restructuring has also created some changes in the publicity department. John Murphy has been appointed vice-president; he will direct the publicity efforts of both the trade and paperback/reference groups. Dori Weintraub, formerly director of publicity at Harcourt, has moved to SMP as associate director of publicity. Walter Halee has been appointed publicity manager of Griffin/mass market, while Joseph Rinaldi will be publicity manager for Thomas L. Dunne Books.

In a final appointment, John Cunningham, SMP associate publisher, has been named a vice-president with responsibility for trade hardcover titles and the company's Minotaur mystery line.
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