RODALE Elizabeth Crow was named editorial director, women's health group. She was president, chief executive officer and editorial director of Gruner + Jahr USA, where she founded its custom publishing division. Crow is also a former editor-in-chief of Mademoiselle and Parents magazines; she created and published a line of Parents books on child development with Ballantine Books.

HARVARD BUSINESS SCHOOL PUBLISHING Scott Lubeck has been named chief technology officer. He was previously publisher of Westview Press and managing director of Perseus Publishing Services.

WESTVIEW PRESS Holly Hodder, formerly editorial director, has been promoted to v-p and publisher of Westview Press, succeeding Scott Lubeck. Before joining the press, she was publisher for the sciences at Columbia Univ. Press.

HOUGHTON MIFFLIN Deanne Urmy has been named senior editor. She was an editor at Beacon Press.

READER'S DIGEST CHILDREN'S PUBLISHING Debra Polansky was named director of sales and marketing. She was senior national accounts manager at Random House Children's Publishing Group.

PUBLISHERS GROUP WEST Chris McKenney was appointed chief operating officer. He was president and chief executive officer of Digital Pond.

AVALON PUBLISHING GROUP Bill Newlin was promoted to senior vice-president; he will continue as publisher of Avalon Travel Publishing.... Donna Galassi was promoted to vice-president. She will continue as associate publisher of Avalon Travel Publishing.... Krista Lyons-Gould was promoted to senior director. She will continue as editorial director of Avalon Travel Publishing.

DOVER PUBLICATIONS Jerry Meskill was appointed director of trade sales. He was general operations manager.

COLUMBIA UNIV. PRESS Robin C. Smith was named senior executive editor for the sciences. He was executive editor for the life sciences at Springer-Verlag New York.

DIGITAL GOODS John Carroll was named vice-president of interactive marketing. He was vice-president of marketing at

CROWN PUBLISHING Tina Constable was promoted to vice-president, executive director of publicity. She was vice-president, director of publicity.... Kristin Kiser was promoted to executive editor. She was senior editor.... Will Weisser was promoted to director of publicity, Crown Business. He was assistant director of publicity, Crown.

MARTINGALE & CO. Ted S. Hartshorn was appointed chief financial officer. He was director of finance and administration for Wilcox Farms Inc.

TUTTLE PUBLISHING Chris Ahearn was promoted to publicity director. He was marketing manager.

MILLBROOK PRESS Ann Forstenzer was named vice-president, special sales and subsidiary rights. She has held similar positions at Golden Books and Larousse Kingfisher Chambers.

CONCORDIA PUBLISHING Bruce Kintz was named vice-president of operations. He was director of publishing processes and teams.

OUR SUNDAY VISITOR Beth McNamara was appointed religious education acquisition editor. She is an educator, author and popular speaker.

UNIV. PRESS OF FLORIDA James R. Holcepl was appointed sales manager. He was national field sales manager for the professional books division of McGraw-Hill.

THOMAS NELSON Jeff Gott was named vice-president of marketing services. He was director of strategic planning.

TEMPLE UNIV. PRESS Peter Wissoker was named senior editor. He was an editor at Guilford Press.

MBI PUBLISHING Tim Parker was named senior vice-president, global publishing. He was president and chief executive officer.

STEALTH PRESS Douglas Clegg was appointed director of online marketing. He is a novelist.

WHITESTONE COMMUNICATIONS Eugene V. Gartlan, former chief financial officer of Thomson Corporation's Information Publishing Group, was named managing director.

UNIV. OF OKLAHOMA PRESS Charles E. Rankin was named assistant director, editor-in-chief. He was director of publications for the Montana Historical Society.

JCA LITERARY AGENCY Peter Steinberg was appointed literary agent and director of film rights. He was an agent at Donadio & Olson.

Compiled by Diane Patrick