A familiar name on our bestseller rosters, Barbara Taylor Bradford scores another triumph with her latest opus, The Triumph of Katie Byrne (copies in print: 190,000). Doubleday's excited about the novel's publicity campaign, which, in the words of associate publicity director Gail Brussel, "has combined the tried and true national venues [New York Times, USA Today] with some different venues that allow us exposure to new readers." Full-page color ads have run in Town and Country and the premier issue of Rosie. In addition, the publisher has played into the book's theatrical subject matter with program ads in two of Broadway's hottest tickets: the new musical adaptation of The Producers and the just-opened revival of Follies. TV promotions in five key cities gave away copies of the book and awarded grand prize "Weekend on the Town" trips to the Big Apple. Bradford has done several radio and TV satellite tours, along with a live chat last Thursday on iVillage.com. She's also doing many library events, book-and-author luncheons and publicity throughout the New York metro area.

With reporting by Dick Donahue.