Kids Sales Plunge in July
| Category | % Change July | % Change YTD |
| Children's hardcover sales fell 68.4% in July compared to July 2000, when Harry Potter and the Goblet of Fire made its record-setting debut. For the first seven months of the year, children's hardcover sales were down 45.4%. The Potter effect spilled over into the children's paperback category, where sales were off 13.2%; for the year-to-date, sales in the segment were down 8.7%. After a 22% sales gain in June, sales in the adult hardcover segment dropped 12.5% in July and were down 11.2% for the first seven months of the year. The trade paperback segment keeps slowly improving, with sales up 3.6% in July and 1.5% for the year to date. The elhi segment continues to be the industry's best performing segment with sales up by better than 19% for both July and the first seven months of 2001. | ||
| Adult Hardcover | -12.5 | -11.2 |
| Adult Paperback | 3.6 | 1.5 |
| Juvenile Hardcover | -68.4 | -45.4 |
| Juvenile Paperback | -13.2 | -8.7 |
| Audio Books | -61.2 | -20.0 |
| Univ. Pr. Hardcover | 25.8 | 2.0 |
| Univ. Pr. Paperback | 5.0 | -3.0 |
| Mass Market Paperback | 5.8 | 5.3 |
| Book Club | N/A | N/A |
| Mail Order | N/A | N/A |
| Professional | 1.7 | -9.7 |
| College Texts | 5.5 | 9.0 |
| School Texts | 19.7 | 19.2 |
| (Measured in $ sales against same time periods, 2000) | ||
