Tony Prescott will take over as managing director of Bertelsmann's online store,, in early November. His predecessor, Alexander Broich, will move on to Bertelsmann's corporate development leadership team, based in New York. Prescott has been promoted from deputy managing director and was formerly in charge of Bol's games and software division. He will be reporting to Christian Friege, chief executive of Book Club Associates. BCA's activities recently merged with Bol, as the group's expansion into e-tailing took a back seat.