|Category||% Change October||% Change YTD|
|(Measured in $ sales against same time periods, 2000) |
Interest in the Middle East, terrorism and other subjects related to the events of September 11 helped to boost sales in the university press segment in October. According to the AAP's monthly estimates, sales in the university press paperback segment jumped 63.3% in October, while hardcover sales rose 30.7%. The largest gain, however, came in the children's paperback segment, which had a 140.1% sales surge, led by the release of Harry Potter and the Prisoner of Azkaban. Strong sales of the hardcover edition of Harry Potter and the Goblet of Fire in October 2000 made for difficult comparisons in the hardcover segment; sales fell 35.4% in October 2001. Mass market paperbacks had a solid October, with sales ahead 16.9%. Sales in the professional segment were soft in the month, falling 12.7%.
|Univ. Pr. Hardcover||30.7||-4.4|
|Univ. Pr. Paperback||63.3||6.1|
|Mass Market Paperback||16.9||2.7|
Volume 248 Issue 51 12/17/2001