Amy Scheibe, a former editor at Doubleday who was laid off just before the holidays, will join Simon & Schuster February 4, where she will be a senior editor at the Free Press. Although the Free Press has published a few novels over the last several months, Scheibe will help the imprint launch a "discrete" ongoing fiction program, according to Martha Levin, Free Press executive v-p and publisher. Levin said Scheibe is the "perfect, perfect person" to start a fiction line that will feature different types of titles from those published by other S&S imprints. Plans call for the imprint to publish about 12 fiction titles annually. Scheibe will report to Dominick Anfuso, v-p and editorial director.

While at Doubleday, Scheibe acquired a list of successful books that included Myla Goldberg's bestselling novel Bee Season, David Rakoff's Fraud, Schooling by Heather McGowan, The Center of Things by Jenny McPhee and A Girl Named Zippy by Haven Kimmel.