Warner Business Books has signed an agreement with the Gallup Organization to publish a series of business books in conjunction with the giant polling and consulting firm. Rick Wolff, the v-p and executive editor who acquired the books for a seven-figure advance, said Warner will publish at least five titles under the agreement spread out over a number of years.
The first book, Follow This Path by Curt Coffman and Gabriel Gonzalez-Molina, is due out this fall. Future titles include books on leadership, connecting with customers and "the world's greatest salespeople." All books will be written by Gallup executives. Wolff is hopeful that the new titles will build on the success enjoyed by two previous Gallup-backed books, First Break All the Rules and Now Discover Your Strengths. Both were published by Simon & Schuster and combined to sell nearly one million copies.