Category % Change July % Change YTD
(Measured in $ sales against same time periods, 2001)
Sales in the adult hardcover and children's hardcover segments fell 12.6% and 1.7%, respectively in July, but sales in both categories were still up by more than 20% for the first seven months of the year. The paperback segments had a better July, with trade paperback sales ahead 3.2% and the children's paperback segment up 37.3% over last July, according to the AAP's monthly sales estimates. Mass market paperback sales were also up in July, increasing 6.3%. Soft sales in hardcover extended to the university press segment, where sales were down 14.9% in the format, although paperback sales were up 20%. The education segments continued on divergent paths, with college sales up 13.3% in the month while elhi sales fell 11.1% as sales to adoption states dropped 17% and sales to open territories declined 5.7%.
Adult Hardcover -12.6 26.1
Adult Paperback 3.2 17.3
Juvenile Hardcover -1.7 21.3
Juvenile Paperback 37.3 14.3
Audio Books 23.6 28.2
Univ. Pr. Hardcover -14.9 -10.9
Univ. Pr. Paperback 20.0 6.0
Mass Market Paperback 6.3 13.8
Professional -2.0 -3.2
College Texts 13.3 14.9
School Texts -11.1 -8.4