Penguin Group USA has promoted Barbara O'Shea to the new position of president, nontrade sales and new business development. O'Shea, who most recently was senior v-p for the Penguin sales group, will be responsible for sales outside traditional channels, including special sales and sales among other Pearson and Penguin Group companies. She will continue to report to David Shanks, Penguin USA CEO.

O'Shea told PW she will continue to oversee Penguin's traditional special sales efforts while "moving forward to act on new ideas. Our customers are always changing, and we need to change with them." Penguin's special sales unit has 15 members, but O'Shea said that number could grow. "We think there is enormous untouched business out there," she said.