The religious segment had the best performance among the print categories in March with sales ahead 40.9%, according to estimates from the AAP. Sales in the juvenile hardcover segment were up 15.6%, while sales in mass market paperback were up 5%. Sales in the university press paperback segment took the biggest fall in March, dropping 39.8%, while sales of professional books dropped 3.6%. In higher education, returns exceeded gross sales in March, a typical pattern for the segment. Elhi sales rose 2.4% on the strength of a 7.3% increase in supplementary sales; basal sales inched up 0.1%. For the first three months of the year, the religious and adult hardcover segments had the best gains among the print categories.

Category March YTD
Adult Hardcover 4.4 20.2
Adult Paperback -4.3 1.5
Adult Mass Market 5.0 -4.6
Juvenile Hardcover 0.2 2.9
Juvenile Paperback 15.6 15.0
Audio Books 28.2 34.9
Electronic Books 193.1 173.2
Religious Books 40.9 30.2
Higher Education NM NM
University Press Hardcover 2.1 -9.0
University Press Paperback -39.8 -35.6
Total Professional -3.6 -8.7
Elhi 2.4 4.2
(Measured in $ sales against same time periods, 2003)