The religious segment had the best performance among the print categories in March with sales ahead 40.9%, according to estimates from the AAP. Sales in the juvenile hardcover segment were up 15.6%, while sales in mass market paperback were up 5%. Sales in the university press paperback segment took the biggest fall in March, dropping 39.8%, while sales of professional books dropped 3.6%. In higher education, returns exceeded gross sales in March, a typical pattern for the segment. Elhi sales rose 2.4% on the strength of a 7.3% increase in supplementary sales; basal sales inched up 0.1%. For the first three months of the year, the religious and adult hardcover segments had the best gains among the print categories.
|% CHANGE||% CHANGE|
|Adult Mass Market||5.0||-4.6|
|University Press Hardcover||2.1||-9.0|
|University Press Paperback||-39.8||-35.6|
|(Measured in $ sales against same time periods, 2003)|