Larry the Cable Guy is the epitome of blue-collar humor, on the road and on TV, and when it was learned he was planning a comedy book, publishers flourished their checkbooks to make a series of best bids. The flurry of offers eventually devolved into a runoff between Crown's

Kristin Kiser and Warner Books, and Kiser emerged the winner with a hefty six-figure bid. The buy was made from

Peter McGuigan at Sanford Greenburger, and the editor will be

Luke Dempsey.