SmartBomb: Inside the $25 Billion Videogame Explosion (Nov., $24.95) by Heather Chaplin and Aaron Ruby studies the mavericks and geniuses behind the multibillion-dollar industry. 10-city author tour.
I've Seen a Lot of Famous People Naked, and They've Got Nothing on You!: Business Secrets from the Ultimate Street Smart Entrepreneur (Sept., $21.95) by Jake Steinfeld. The founder of Body by Jake Global provides an entrepreneur's toolkit. Ad/promo. 8-city author tour.
First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon (Sept., $21.95) by Darren Rovell depicts Gatorade's near-monopoly in the rise of the sports drink industry.
The Next Million-Dollar Idea (Feb., $27) by Bill Retherford asks leading company founders what ideas they would pursue if they were to start over today.
Make It Happen: The Hip-Hop Generation Guide to Success (Sept., $24) by Kevin Liles with Samantha Marshall. A music industry mogul outlines a career path for would-be movers and shakers. Ad/promo. 8-city author tour.
Insult to Injury: Insurance, Fraud, and the Big Business of Bad Faith (Sept., $24.95) by Ray Bourhis explores a case study of insurance fraud.
The Pebble and the Avalanche: How Taking Things Apart Creates Revolutions
(Dec., $27.95) by Moshe Yudkowsky examines the process of "disaggregation" and how taking things apart (e.g., the breakup of AT&T) can lead to innovation.
Steal These Ideas!: Marketing Ideas That Will Make You a Star (Sept., $18.95) by Steve Cone. New strategies from the man who led campaigns for Citigroup, American Express etc. $30,000 ad/promo.
The Growth Gamble: When Leaders Should Bet Big on New Business—and How They Can Avoid Expensive Failures (Sept., $34.95) by Andrew Campbell and Robert Park. Campbell, a prominent British business strategist, responds to management's toughest challenges.
Often Wrong, Never in Doubt: Unleash the Business Rebel Within (Oct., $24.95) by Donny Deutsch. Ad maven Deutsch details the challenges of running a business built on creative talent. 100,000 first printing. Author publicity.
Integrity: The Courage to Face the Demands of Reality (Jan., $24.95) by Henry Cloud explains the importance of character and integrity in success. 100,000 first printing. Author publicity.
CORNELL UNIV. PRESS
The Experience of Retirement (Nov.; $45, paper $18.95) by Robert T. Weiss leads the way to a fulfilling and comfortable retirement.
Flight Capital: The Alarming Exodus of America's Best and Brightest (Oct., $24.95) by David Heenan proposes ways to correct what the author terms the "reverse brain drain."
The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon (Sept., $24.95) by Len Lewis chronicles the rise of this freewheeling grocery chain.
Starting from Scratch: Secrets from 21 Ordinary People Who Made the Entrepreneurial Leap (Nov., $22) by Wes Moss sets forth lessons from those who have followed the entrepreneurial road. Author publicity.
The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time (Oct., $26) by David A. Vise recounts the meteoric rise of two Stanford University students who discovered the key to helping people find Internet information. Author publicity.
The Bully of Bentonville (Jan., $24.95) by Anthony Bianco charts the growth of Wal-Mart, the largest company in the world.
The Ice Cream Maker (Oct., $17.95) by Subir Choudhury presents a universal methodology in quality that can help American businesses compete on a global stage.
The Extreme Future: The Trends That Will Shape the World (Jan., $24.95) by James Canton offers access to private forecasts from the Institute for Global Future.
Demystifying Business with Cookies and Elephants (Sept., $20) by Gordon Ettie describes the total system of any business or organization in a simple, readable way.
FINANCIAL TIMES/PRENTICE HALL
Trend Following (Dec., $29.99) by Michael Covel details the investment strategies of the most successful traders.
Megatrends 2010: The Rise of Conscious Capitalism (Sept., $24.95) by Patricia Aburdene observes companies that place social and environmental values ahead of the bottom line. 100,000 first printing.
HARVARD BUSINESS SCHOOL PRESS
Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion (Oct., $25.95) by Richard Boyatzis and Annie McKee demonstrates how to overcome the cycle of stress, sacrifice and dissonance that sidetracks many leaders.
Redefining Healthcare: Creating Positive-Sum Competition to Deliver Value (Jan., $29.95) by Michael E. Porter and Elizabeth Olmstead Teisberg provides a prescription for change.
Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street (Oct., $26) by William Poundstone chronicles the exploits of two Bell Labs scientists who discovered a scientific recipe for getting rich. 50,00 first printing.
The Source of Success: Five Enduring Principles at the Heart of Real Leadership (Sept., $27.95) by Peter Georgescu identifies and explains the shift of leadership in the business world.
Social Intelligence: The New Science of Success (Nov., $24.95) by Karl Albrecht provides tips and suggestions on how to get along better with others.
Leading from the Front (Feb., $24.95) by Marine Corps Captains Angie Morgan and Courtney Lynch provides 10 leadership principles to help women achieve personal and professional success. Author tour.
What Goes Up: The Uncensored History of Modern Wall Street as Told by the Bankers, Brokers, CEOs, and Scoundrels Who Made It Happen (Sept., $27.95) by Eric J. Weiner recounts the Street's rise and fall.
Fit In, Stand Out (Oct., $21.95) by Blythe McGarvie shares this business innovator's breakthrough program to tap the leader within. Ad/promo.
Operation Financial Freedom: The Ultimate Plan to Build Wealth and Live the Life You Want (Oct., $24.95) by James Dicks and J.W. Dicks provides advice for those seeking to take control of their personal finances. Ad/promo.
Scoring in the Red Zone (Sept., $22.99) by Spencer Tillman. The former NFL player and current CBS sports commentator distills the secrets of leading successfully when the pressure is on.
Ping: A Frog in Search of a New Pond (Nov., $19.95) by Ron Rubin and Stuart Avery Gold. Ping, a frog, meets Owl, a mentor who helps him leap to new heights in this parable. Author publicity.
Rome, Inc.: The Rise and Fall of the First Multinational Corporation (Feb., $22.95) by Stanley Bing retells the story of the Roman Empire in a blend of business parable and cautionary tale. Author tour.
The Story of Success: Five Steps to Mastering Ethics in Business (Sept., $24.95) by Leigh Hafrey positions ethical practice as the cornerstone of success.
The Future of Men (Sept., $24.95) by Marian Salzman et al. examines what the evolving role of men will mean for business and our culture. 50,000 first printing.
The Leadership Wheel (Sept., $24.95) by Clinton C. Sidle provides a five-step framework for developing individual, team and organizational learning processes. 30,000 first printing.
PEARSON PRENTICE HALL
The Rise of the Rogue Executive (Sept., $26.99) by Leonard R. Sayles and Cynthia J. Smith reveals deep-rooted corporate corruption through new unpublicized cases.
The Power of the Purse (Oct., $25.99) by Fara Warner offers strategies to target female consumers.
Management Malpractice: How to Cure Unhealthy Management Practices That Disable Your Organization (Sept., $19.95) by Craig R. Hickman exposes management abuse while offering corrective action.
Lovemarks: The Future Beyond Brands, New Revised Edition (Oct., $27.50) by Kevin Roberts updates the bestselling marketing book with new chapters and insights from preeminent business leaders. $50,000 ad/promo.
The Winning Spirit: Sixteen Timeless Principles That Drive Performance Excellence (Sept., $24.95) by Joe Montana and Tom Mitchell. The NFL quarterback and a motivational coach report that performance excellence fueled by integrity is the key to winning. Ad/promo. Author tour.
RUTGERS UNIV. PRESS
Make the Connection: Improve Your Communication at Work and at Home (Nov., $21.95) by Steve Adubato. A Newspaper columnist and motivational speaker shares tips for more effective communication. Ad/promo.
Jane Bryant Quinn's Smart and Simple Financial Strategies for Busy People (Jan., $26) by Jane Bryant Quinn proposes a financial plan you can live with. 125,000 first printing. Ad/promo.
Getting Even: Why Women Don't Get Paid Like Men (Oct., $24.95) by Evelyn Murphy with E.J. Graff gathers stories of injustice while showing women how to level the playing field.
Knockoff: The Deadly Trade in Fakes (Nov., $35) by Tim Phillips reveals the far-reaching consequences of international trafficking in counterfeit goods.
Millionaire Republican: Why Rich Republicans Get Rich—and How You Can Too! (Sept., $22.95) by Wayne Allyn Root explains how to achieve prosperity and success in a Republican future.
Beyond Reason: Using Emotions as You Negotiate (Oct., $25.95) by Roger Fisher and Daniel Shapiro turns conventional wisdom about emotions on its ear.
WALL STREET JOURNAL BOOKS
One Billion Customers: Lessons from the Front Lines of China Business (Jan., $27) by James McGregor provides a blueprint for finding business success in this growing consumer market. Ad/ promo.
Trumpworld: The Art of Being the Donald (Oct., $24.95) by Timothy L. O'Brien exposes the truth behind Trump's brassy image. Ad/promo.
Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards (Nov., $21.95) by Michael Levine. Learn how to identify and rectify small problems that can sink a business. Ad/promo.
WHARTON SCHOOL PUBLISHING
Why Great Leaders Don't Take Yes for an Answer (Sept., $29.95) by Michael Roberto outlines methods to improve decision-making and build a consensus.
Empire of Debt: The Rise of an Epic Financial Crisis (Oct., $27.95) by Bill Bonnerconfronts concerns about the position of the U.S. as the world's leading economy and its great military might.
The New Health Insurance Solution (Oct., $24.95) by Paul Zane Pilzer is a guide to new health insurance options.
YALE UNIV. PRESS
The Battle for the Soul of Capitalism (Oct., $25) by John C. Bogle explains the failures of the American financial system and how we can right our course.