10: Number of years in business

$254 million: Accumulated deficit

$35 million: Net loss in fiscal year ended Jan. 31, 2006 (fiscal 2005)

$195 million: Total revenue in fiscal 2005

$48 million: Media segment revenue, including Alloy Entertainment

37: Number of books packaged by Alloy Entertainment, 2005

16: Number of Alloy books that hit the New York Times bestseller list, 2005

1: Number of feature films released last year (The Sisterhood of the Traveling Pants)

10-24: Target age for books, films produced by Alloy

35 million: Number of individuals in database

$6.1 million: Amount paid in March for Sconex, an online networking community for high school students

65,000: Number of Alloy Out-of-Home media boards located in the U.S.