AAP June Sales Report
|Category||% Change June||% Change YTD|
|(Measured in $ sales against same time periods, 2005) |
* Number of reporting companies.
At the midway point of 2006, the religion segment is drawing lots of industry attention. After several strong years, the AAP monthly estimates puts religious sales off by nearly 20% in the first half of the year. Those estimates come from only five houses, and, with the exception of Zondervan, include none of the major Christian publishers. ECPA president Mark Kuyper said, in his discussions with retailers, most are reporting sales gains. The AAP and ECPA have been working together to improve monthly sales reporting in the religion segment and hope to include additional publishers in the July estimates.
|Adult Hard (17)*||-12.5%||-12.0%|
|Adult Paper (18)||-0.9||17.0|
|Mass Market (9)||3.0||8.5|
|Juvenile Hard (13)||-24.5||-11.0|
|Juvenile Paper (13)||-21.2||-4.2|
|Higher Ed. (13)||7.0||6.1|
|Univ. Pr. Hard (38)||-12.9||-3.6|
|Univ. Pr. Paper (37)||7.4||6.1|