AAP September Sales Report

Category % Change Sept. % Change YTD
Adult Hard (20)* -1.4% -5.8%
Adult Paper (21) 26.8 14.4
Mass Market (12) -8.1 5.8
Juvenile Hard (15) -4.6 -36.8
Juvenile Paper (17) 10.9 2.7
Audio (13) 4.3 -22.2
Electronic (12) 1.3 21.2
Religious (9) 6.6 -13.6
Higher Ed. (13) 10.1 3.2
Univ. Pr. Hard (36) 5.7 2.4
Univ. Pr. Paper (36) 2.4 4.1
Professional (10) 3.6 1.8
Elhi (9) -26.0 -4.4
(Measured in $ sales against same time periods, 2005)
* Number of reporting companies.
After the first nine months of 2006, AAP estimates show sales down in five segments and up in eight. The lack of a new Harry Potter has hurt sales in the children's hardcover segment, while the lack of new state adoptions has curtailed sales in the elhi category. September was a particularly soft month for elhi, as a 28.4% decline in basal sales and an 11.0% drop in supplementary sales resulted in an overall 26.0% decline in the category for the month. According to the AAP, the strongest print segment in the year to date has been trade paperbacks.