AAP September Sales Report
| Category | % Change Sept. | % Change YTD |
| Adult Hard (20)* | -1.4% | -5.8% |
| Adult Paper (21) | 26.8 | 14.4 |
| Mass Market (12) | -8.1 | 5.8 |
| Juvenile Hard (15) | -4.6 | -36.8 |
| Juvenile Paper (17) | 10.9 | 2.7 |
| Audio (13) | 4.3 | -22.2 |
| Electronic (12) | 1.3 | 21.2 |
| Religious (9) | 6.6 | -13.6 |
| Higher Ed. (13) | 10.1 | 3.2 |
| Univ. Pr. Hard (36) | 5.7 | 2.4 |
| Univ. Pr. Paper (36) | 2.4 | 4.1 |
| Professional (10) | 3.6 | 1.8 |
| Elhi (9) | -26.0 | -4.4 |
| (Measured in $ sales against same time periods, 2005) | ||
| * Number of reporting companies. | ||
| After the first nine months of 2006, AAP estimates show sales down in five segments and up in eight. The lack of a new Harry Potter has hurt sales in the children's hardcover segment, while the lack of new state adoptions has curtailed sales in the elhi category. September was a particularly soft month for elhi, as a 28.4% decline in basal sales and an 11.0% drop in supplementary sales resulted in an overall 26.0% decline in the category for the month. According to the AAP, the strongest print segment in the year to date has been trade paperbacks. | ||
