Innovations are coming fast and furious in the children's book world, and publishers are right on top of it all. With kids now spending more time on the computer than they do in front of the television (or in front of the printed page), publishers are trying to reach them where they live, through online marketing campaigns. In one of our two features in this issue, we look at how publishers have created podcasts, text message campaigns as well as MySpace pages for the characters in books.
In another feature, we look at the growing trend of graphic novels aimed at kids. Publishers are reacting to increased demand from young readers in new and interesting ways: by introducing specific imprints to focus on graphic novels and by testing the waters with new formats that push the boundaries of traditional categories.
For our author profile, we spoke with Brian Selznick, whose The Invention of Hugo Cabret is innovative as well—combining cinematic artwork with prose in a 533-page novel that contains more than 300 illustrations.
Also see our comprehensive A—Z round-up for a listing of all the children's books due out this season, and our sneak peak at the highlights on publishers' lists for fall.
Publishers A-Z: Spring 2007 Announcements
A to D | D to G | H to IJ to M | N to P | R | S | T to ZFeature ArticlesHe'd Rather Go Naked Than Wear FurThe Young and the Graphic NovelWay Cool: Marketing and the InternetFall 2007 Sneak PreviewsSpring Spin-OffsSpotlight on PromsBig Spring Numbers Are in the AirSpring's Silly Superlatives