Mender Founds Books to Market

Karen Mender has launched Books to Market, a freelance firm aimed at helping literary agencies market their clients' titles. A publishing veteran, Mender has served as the marketing and/or PR director at several major houses including Atria, Dell/Delacorte, HarperCollins and St. Martin's. She can be reached at

Lindstrom to B&N

Allen Lindstrom has been named v-p, corporate controller of Barnes & Noble. Lindstrom was previously CFO of Liberty Travel. Lindstrom will receive an annual base salary of $275,000 and be entitled to an annual bonus of up to 30% of that base.

Needham, Popoff Up at Borders

Beryl Needham and Kathryn Popoff have both been promoted to the same level at Borders: v-p, merchandising. Needham will oversee fiction, bargain, diversity and proprietary publishing, while Popoff will handle nonfiction.

Michaelson Moves Up at Rodale Direct

Gregg Michaelson has been promoted from senior v-p to executive v-p at Rodale Direct, the direct-to-consumer unit of the publisher.

Schellenberg, Garner Up at RH Canada

Michael Schellenberg and Marion Garner have both been promoted at Random House of Canada. Schellenberg has moved up from senior editor to associate publisher of Knopf Canada, while Garner is taking on the new title of group manager; she will oversee organizational and administrative responsibilities for Knopf Canada, Random House Canada and Vintage Canada.

Clark to 'Granta'

Alex Clark has been named deputy editor at Granta. Clark has worked as a critic and literary editor at various publications; most recently she was deputy literary editor at the Observer. Roy Robins has also joined the magazine's staff as online editor; he was most recently editor of the South African literary journal New Contact.

Keesler Up at Picador

Darin Keesler has been promoted from marketing director to v-p of sales and marketing at Picador.