CATEGORY % CHANGE October % CHANGE YTD
(Measured in $ sales against same time periods, 2008)* Number of reporting companies.
October was a strong month for the trade paperback and children's paperback categories and an extraordinary month for e-book sales, according to AAP's monthly sales estimates. E-book sales from the 12 publishers who reported October results soared 254.3%, to $18.5 million, and were up 180.7% in the first 10 months of 2009, to $130.7 million. Sales in the adult paperback and children's paperback segments rose 37.5% and 20.2%, respectively, though sales of trade paperbacks were down in the year-to-date for the 19 publishers that reported revenue. The elhi segment showed signs of life in the month with basal sales up 28.1% and supplemental sales ahead 32.2%. Still, for the first 10 months of 2009, elhi sales were down 16.8%, with basal sales off 22.3%.
Adult Hard (17)* 6.3% 3.9%
Adult Paper (19) 37.5 -4.8
Mass Market (9) -1.8 -0.4
Juvenile Hard (14) -0.5 4.4
Juvenile Paper (14) 20.2 4.1
Audio (21) -1.8 -18.8
Electronic (12) 254.3 180.7
Religious (19) -8.5 -10.7
Higher Ed. (10) 6.9 13.1
Univ. Pr. Hard (35) -1.5 -6.4
Univ. Pr. Paper (35) -1.4 -2.6
Professional (9) 3.5 -3.9
Elhi (9) 29.6 -16.8