| CATEGORY | % CHANGE November | % CHANGE YTD |
| (Measured in $ sales against same time periods, 2008)* Number of reporting companies. With the exception of adult hardcovers, and e-books, of course, November was a soft month for the trade book categories, according to monthly estimates from the Association of American Publishers. Hardcover sales rose 26.9% in November for the 17 publishers that report results to the AAP, but sales fell in trade paperback, mass market paperback, and children's hardcover, while increasing only 1% in children's paperback. E-book sales soared again, however, jumping nearly 200%, with sales from the 12 reporting companies hitting $18.3 million. For the first 11 months of 2009 e-book sales were up 185.2%, to just under $150 million. For the second month in a row, elhi sales posted a large gain, with a 58.1% increase in supplemental sales offsetting an 11.4% decline in basal sales. The higher education segment had strong gains in November and is certain to post the largest sales increase in 2009 among print segments. | ||
| Adult Hard (17)* | 26.9% | 6.7% |
| Adult Paper (19) | -3.0 | -4.8 |
| Mass Market (9) | -9.8 | -1.1 |
| Juvenile Hard (14) | -13.5 | 3.0 |
| Juvenile Paper (14) | 1.0 | 4.1 |
| Audio (22) | 6.9 | -14.9 |
| Electronic (12) | 199.9 | 185.2 |
| Religious (18) | 0.0 | -9.7 |
| Higher Ed. (10) | 24.2 | 14.2 |
| Univ. Pr. Hard (34) | 21.9 | -4.2 |
| Univ. Pr. Paper (34) | 2.7 | -1.8 |
| Professional (9) | 2.7 | -3.3 |
| Elhi (9) | 18.4 | -15.7 |
