AAP January Sales Report

(Measured in $ sales against same time periods, 2009) * Number of reporting companies.
Consumers who received e-readers for Christmas wasted little time in buying e-books to read on the devices, as e-book sales were hotter in January than they were in December, according to AAP's monthly sales estimates. January sales of e-books jumped 261.2%, to $31.9 million, at the 12 publishers that reported monthly sales. The e-book category was the only trade segment that had a good start to the year, as the adult hardcover and children's segments all had declines in the month. The education segments, however, posted strong early gains with sales in higher education up 7.9% and elhi sales getting a much-needed good start with sales ahead 35.7%, led by sales in open states.
Adult Hard (17)* -8.1%
Adult Paper (19) 0.8
Mass Market (9) -0.5
Juvenile Hard (14) -41.6
Juvenile Paper (14) -18.1
Audio (20) 5.0
Electronic (12) 261.2
Religious (18) -14.6
Higher Ed. (10) 7.9
Univ. Pr. Hard (33) -8.6
Univ. Pr. Paper (33) -9.4
Professional (9) -20.4
Elhi (9) 35.7