Borders Asset Sale Likely
Rather than reorganize the chain, Borders is putting its future hopes on selling as many stores as possible. The bankruptcy court last week approved a plan that sets in motion a timetable to sell "substantially all" of Borders's assets by July 29. A stalking horse bidder is to be named by July 1 and an auction set for July 19. If the sale is not successful, Borders will likely be forced to liquidate the company.

Pottermore to Sell Potter E-books
J.K. Rowling has created Pottermore, a free Web site that will sell e-book editions of all Harry Potter titles. The site is expected to go live in October, and Rowling's representatives are talking with the major e-book platforms to make sure they will support the Pottermore e-books. Potter print publishers Bloomsbury and Scholastic will receive a royalty on the e-books for helping to promote the titles. The site will launch in English, French, German, and Spanish, with more to follow.

Loveswept Revived
Random House is reviving Bantam's Loveswept romance imprint as an e-book–only line that will release its first titles in August. The new imprint will feature a mix of titles from the Loveswept catalogue and e-originals. After the August launch of eight books, Loveswept will release one to two titles per month and expects to do six to 12 originals a year. Prices will range from $2.99 to $4.99.

Loveswept is a collaboration between Random U.S. and Random House Group's Transworld Publishers, and the company will release e-books simultaneously in North America, the U.K., and the British Commonwealth. The Loveswept U.S. publishing effort will be overseen by Gina Wachtel, v-p, associate publisher, Mass Market, Del Rey/Spectra, and Digital, along with the Ballantine Bantam Dell editorial team and Sue Grimshaw, category specialist and editor-at-large, who will host a new Web site,, that launched June 23.

Norton to Reopen Liveright
Norton is reopening its former literary imprint Liveright & Company, with executive editor Robert Weil as editor-in-chief and publishing director. Known as a progressive publisher with a bent toward experimental writing, Liveright included such authors as Gertrude Stein, E.E. Cummings, and William Faulkner; it was acquired by Norton in 1974. The new Liveright will release its first list in spring 2012, with Weil taking almost all of his existing authors over to the new imprint.

Shambhala Launches Imprint
Shambhala Publications has launched Roost Books, a new lifestyle imprint. The first title under the Roost Books imprint is All Together Singing in the Kitchen by Nerissa and Katryna Nields, set to pub on September 13. Roost Books plans to publish 10 titles annually.

Last week's story about Penguin's On the Road app incorrectly referred to the download as the "second corporate app" from the publisher. The On the Road amplified edition is the third adult paid app the house has done; imprints across adult and young readers at Penguin have produced free and paid apps.