Unit Sales of Print Books by Category

Category Nov. 6, 2011 Nov. 4, 2012 % Chge Week % Chge YTD
Adult Nonfiction 4,020 3,391 -16% -16%
Adult Fiction 2,396 2,225 -7 -13
Juvenile Fiction 2,358 2,191 -7 -2
Juvenile Nonfiction 579 595 3 3

Unit Sales of Print Books by Format

Category Nov. 6, 2011 Nov. 4, 2012 % Chge Week % Chge YTD
Hardcover 3,011 2,557 -15% -7%
Trade Paperback 5,014 4,631 -8 -11
Mass Market Paperback 1,189 1,041 -12 -24
Board Books 309 304 -2 2
Audio 86 75 -13 -9

Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats
(i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.