Volume 260
Issue 48
12/02/2013
Unit Sales of Print Books by Channel
| Nov. 25, 2012 | Nov. 24, 2013 | % Chge Week | % Chge YTD | |
|---|---|---|---|---|
| Total | 12,447* | 13,025 | 5% | 4% |
| Mass Merch./Other | 2,195* | 2,434 | 11 | 52 |
| Retail & Club | 10,252 | 10,591 | 3 | -3 |
Unit Sales of Print Books via Retail & Club
| Category | Nov. 25, 2012 | Nov. 24, 2013 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Adult Nonfiction | 3,959 | 4,339 | 9% | -0.1% |
| Adult Fiction | 2,100 | 1,819 | -13 | -11 |
| Juvenile Nonfiction | 747 | 815 | 9 | 5 |
| Juvenile Fiction | 2,622 | 2,891 | 10 | -2 |
| Format | ||||
| Hardcover | 3,529 | 3,703 | 5% | -2% |
| Trade Paperback | 4,973 | 5,209 | 5 | -3 |
| Mass Market Paperback | 819 | 740 | -10 | -8 |
| Board Books | 267 | 354 | 32 | 14 |
| Audio | 98 | 103 | 5 | -6 |
*Excludes walmart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.
