Bestseller Stat Shot

It’s nearly Thanksgiving, so you know what that means: time for the annual surge in sales of children’s holiday titles. From Rudolph the Red Nosed Reindeer to Elf on the Shelf, unit sales are shooting upward—and the most active of this week’s children’s movers and shakers are Christmas titles. Here’s how it breaks down:

Title Author Publisher Increase over prev. week
Rudolph the Red-Nosed Reindeer Rick Bunsen Golden 139%
The Story of Christmas Patricia A. Pingry Candy Cane 100%
Elf on the Shelf Carol V. Aebersold CCA&B 98%
The Night Before Christmas Clement C. Moore Golden 97%
God Gave Us Christmas Lisa Tawn Bergren Waterbrook 95%

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