Sunday, February 8

6–8 p.m.

Winter Institute Welcome Reception

The Venue, 21 North Market Street

9–11 p.m.

The Carolina Speakeasy: North Carolina Publishers Welcome

WI 10 Booksellers

Elaine’s Dueling Piano Bar

Monday, February 9

7:45 a.m.–5 p.m.

Ask ABA

Atrium landing (across from the Grand Ballroom—Vanderbilt Wing)

8:15–9:40 a.m.

Breakfast Keynote: Steven Johnson, “How We Got to Now”

Grand Ballroom—Vanderbilt Wing

10–11:15 a.m.

Bookseller-to-Bookseller Discussion Groups

Throughout the hotel

11:35 a.m.–1:35 p.m.

Rep Picks, Speed-Dating Lunch

Grand Ballroom—Vanderbilt Wing

2:15–3:15 p.m.

Afternoon Keynote: John Green, “On We Go: Some Thoughts on the Last 10 Years and the Next 10”

Heritage Ballroom—Sammons Wing

3:35–4:45 p.m.

Strategic Buying for Nonbook Inventory

Roosevelt Room—Vanderbilt Wing

LiteraryHub.com: An Organizing Principle for the Online Booklover

Taft Room—Vanderbilt Wing

Basic Bookstore Finance: An Update on the 2% Solution

Wilson Room—Vanderbilt Wing

All About Independent Bookstore Day

Heritage Ballroom A—Sammons Wing

Featured Talk: Joe Minicozzi, “Urban Planning and the Math of Smart Growth”

Heritage Ballroom C—Sammons Wing

5–6:15 p.m.

Advanced Learning Session for Owners or Managers: Creating a Winning Strategy in a Rapidly Changing World

Roosevelt Room—Vanderbilt Wing

Creating a Local Business Alliance to Benefit Your Business and Your Community

Wilson Room—Vanderbilt Wing

ABC Group Presents: Campaigning for Diversity—Expanding Your Inventory and Customer Base

Heritage Ballroom A—Sammons Wing

Roundtable Discussion for Event Managers

Heritage Ballroom B—Sammons Wing

How to Create an Effective Social Media Marketing Strategy and Track the Results

Heritage Ballroom C—Sammons Wing

Tuesday, February 10

8 a.m.–6 p.m.

Ask ABA

Atrium landing (across from the Grand Ballroom—Vanderbilt Wing)

8:30–9:45 a.m.

Breakfast Keynote: Sarah Lewis, “The Rise: Creativity, the Gift of Failure, and the Search for Mastery”

Grand Ballroom—Vanderbilt Wing

10:20–11:45 a.m.

Advanced Learning Session for Owners or Managers: Human Resources for Small Business

Roosevelt Room—Vanderbilt Wing

ABC Group Presents: Launching a Book Fair Company

Taft Room—Vanderbilt Wing

It Could Happen to You: Booksellers Confront Free Speech Emergencies

Wilson Room—Vanderbilt Wing

The Man in Room 441: A Conversation About F. Scott Fitzgerald, with Maureen Corrigan, Stewart O’Nan, and Erik Larson

Heritage Ballrooms A and B—Sammons Wing

12–2 p.m.

Rep Picks, Speed-Dating Lunch

Grand Ballroom—Vanderbilt Wing

2–2:30 p.m.

Winter Institute Galley Room, Shipping Desk

Hoover, Eisenhower & Coolidge rooms

—Vanderbilt Wing

2:30–3:30 p.m.

ABA Member Town Hall

Heritage Ballroom—Sammons Wing

4–5:15 p.m.

Advanced Learning Session for Owners or Managers: Creating a Winning Strategy in a Rapidly Changing World (repeat)

Roosevelt Room—Vanderbilt Wing

ABC Group Presents: Upselling for Kids

Taft Room—Vanderbilt Wing

Creating Stellar Customer Service

Wilson Room—Vanderbilt Wing

IndieCommerce Update and Mini-Sessions (Topics to Be Chosen by Participants)

Heritage Ballroom A—Sammons Wing

The Past ABA Presidents Report

Heritage Ballroom B—Sammons Wing

Creating a Business Plan for a Successful Future

Heritage Ballroom C—Sammons Wing

6–7:30 p.m.

Author Reception and ABFFE Silent Auction

Grand Ballroom—Vanderbilt Wing

Wednesday, February 11

8:30–9:45 a.m.

Breakfast Keynote: Azar Nafisi, “The Republic of Imagination”

Grand Ballroom—Vanderbilt Wing

10:05 a.m.–12:05 p.m.

Bookseller and Publisher Focus Groups

(Each bookseller will be assigned a table for this session)

12:25–2:25 p.m.

Books and Authors Lunch: Small and University Presses and Indies Introduce Titles

Grand Ballroom—Vanderbilt Wing

3–4:15 p.m.

Best Practices for Using Above the Treeline

Roosevelt Room—Vanderbilt Wing

Opportunities in the Textbook Market

Taft Room—Vanderbilt Wing

What You Need to Know About Crowdfunding

Wilson Room—Vanderbilt Wing

Advanced Learning Session for Owners or Managers: ABACUS Roundtables

Grand Ballroom—Vanderbilt Wing

Featured Talk: Second City Works, “How Improvisation Achieves ‘Yes, and...’ Thinking and Improves Creativity and Collaboration”

Heritage Ballrooms B, C

—Sammons Wing

4:30–5:45 p.m.

Advanced Learning Session for Owners: Succession Planning

Roosevelt Room—Vanderbilt Wing

Growing Successful Partnerships with University Presses

Taft Room—Vanderbilt Wing

ABC Group Presents: Creating Successful Book-of-the-Month Clubs and Baby Registries

Wilson—Vanderbilt Wing

How to Work with Your Bank: What You Need to Know

Heritage Ballroom A—Sammons Wing

Roundtable Discussion on POS Systems

Heritage Ballroom B—Sammons Wing

Email Marketing Options: Shelf Awareness, Ingram Sendr, Constant Contact

Heritage Ballroom C—Sammons Wing

6–7:30 p.m.

Small and University Press Authors Closing Reception

Blue Ridge Room—Vanderbilt Wing

* Note: all other events are held within the Grove Park Inn, 290 Macon Avenue.

The WI 10 logo on our cover was designed by Larry Law, e-commerce/marketing director at Anderson’s Bookshop in Naperville, Ill. ABA chose Law’s design as part of a contest held by the organization to find a unique logo for the institute’s 10th anniversary.

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