The release of Suzanne Collins’s prequel to her Hunger Games series in the week ended May 23, 2020, drove up unit sales of print books by 11.1% over the comparable week in 2019, at outlets that report to NPD BookScan. The Ballad of Songbirds and Snakes sold more than 270,000 copies in its first week, leading to a 77.4% jump in units in the YA fiction category over the week ended May 25, 2019. The two juvenile segments also had impressive gains, with units up 48% in nonfiction and 20.8% in fiction. Juvenile nonfiction sales were once again boosted by two of the year’s hot titles: My First Learn-to-Write Workbook by Crystal Radke was #1 in the category, selling more than 20,000 copies in the most recent week and more than 303,000 copies since January 1; in second place was Big Preschool, which sold more than 16,000 copies in the most recent week and nearly 253,000 copies in the year to date. The 20.8% increase in units in juvenile fiction was led by Oh, the Places You’ll Go! by Dr. Seuss, which sold almost 41,000 copies. Print sales rose 9.1% in adult fiction. Where the Crawdads Sing by Delia Owens was the top title in the category, selling more than 32,000 copies—less than the 40,000 copies it sold last year at this time, when it was also atop the adult fiction list. John Grisham’s Camino Winds was a close second to Crawdads this year, selling just under 31,000 copies. Unit sales slipped 2% in adult nonfiction compared to 2019. Untamed by Glennon Doyle was #1, selling more than 33,000 copies.
Volume 267 Issue 22 06/01/2020