Publishers have come up with a range of ways to aid victims of the tsunami and earthquake in Japan, from bake sales to book sales.

Assouline has created an International Social Responsibility Campaign, wherein 50% of the net proceeds of its book The Light of Tokyo—which collects photographs of Tokyo’s parks and gardens, Buddhist temples and shrines, and modern buildings by Jean-Michel Berts—will benefit local victims of the natural disaster through the American Red Cross. All channels of distribution, including Assouline e-commerce and boutiques and wholesalers worldwide, will participate in the efforts.

Last Monday, Chronicle Books held a bake sale at its San Francisco office to raise money for the American Red Cross's efforts. More than 35 in-house bakers, friends, and family, as well as local community bakers and chocolatiers, contributed baked goods to the sale. Chronicle raised $2,630, and Chronicle Books matched the proceeds by 200%, making the total donation almost $8,000.

This Wednesday, March 30, F+W Media will donate 50% of all profits received from the sale of products and services via its 23 e-commerce stores to the American Red Cross. The campaign will run for a 24-hour period, beginning at 12:01am Wednesday (EST). For a list of the company’s e-commerce stores go to

Last week, PW reported on how Japanese publishers, printers, and booksellers are faring, and how one American publisher's Tokyo rep made it to safety.